The emergence of new channels, new customer behaviours, new design breakthroughs, new customer expectations and new sources of customer data offer new opportunities to improve the CX and create competitive advantage by putting customers first.
Companies that offer best-in-class customer experiences grow faster and more profitably. To reach this level, they must relentlessly improve customer journeys across channels and business functions.
In this closing panel session, we’ll take a look back at the evolution of CX over the last 5 years, and provide insights into where things are heading in the next 5 years.
Head of Customer Strategy & Insights,
Digital & Communications Marketing Manager,