Richard Davies

Everyone knows that data offers enormous potential to exponentially increase the quality of customer experience and brand commitment. However, the progress in most companies is slower than expected, mainly due to the difficulty or lack of skills in processing big data. Most of the time we don’t really know what we are aiming for, or are focusing all our vision on a small pre-defined problem. How do we actually see the bigger picture and execute the opportunities that will make the biggest impact on solving your customer’s needs? This session will look at how to create the capability to understand meaningful relationships in the data that exists, and be able to predict the likelihood of behaviours with high accuracy, including finding the drivers and inhibitors of customer performance.