Francesco Federico

Executive Director, EMEA Digital Marketing JLL

Digital marketing and business transformation leader, Francesco has joined a number of global corporate brands at times of deep industry disruption helping them in translating change into tangible business results. Landmark projects included the design, development and launch of My Vodafone app in 9 EMEA countries to reinvent customer interaction and retention as well as the integration of AI and real time regression modelling on Acer global websites to gain efficiency in a profit scarce industry.

Now EMEA Digital Director at JLL, Francesco is engaged in omnichannel hyper-targeted marketing activation and in plugging digital as a business transformation driver. Francesco started his career while still in Law school, founding a digital marketing consulting boutique firm specialized in the travel industry and two startups, one focused on travel and one on consumer electronics. Having worked and lived in Europe and Asia Francesco’s global reach on the innovation ecosystem allows him to support new businesses as a mentor and teach branding and marketing classes at top MBA/EMBA classes.

CONFERENCE DAY TWO (14 NOVEMBER)

Thursday, November 14th, 2019

9:45 PANEL DISCUSSION: WHAT ARE YOU INVESTING IN TO GIVE YOUR CUSTOMER SERVICE A MODERN MAKEOVER?

The biggest impact of AI will undoubtedly be to transform customer service by making it automated, faster, more accessible and hassle-free. This panel discussion aims to help you identify your next investment and prepare a roadmap for success. We will answer questions such as:
 
·         What are you currently investing in with regards to your customer service?
·         What is the customer problem you are trying to solve? / What job are you helping your customer to complete?
·         Why was that of primary importance to your organisation?
·         What does the project need to be successful?
·         What are the key investments to look into in 2020?

Check out the incredible speaker line-up to see who will be joining Francesco.

Download The Latest Agenda