Accenture Interactive is The Experience
Agency. A new breed of agency designed from the ground up to empower marketers
to own experience from start to finish. As the marketing landscape has
dramatically changed: consumers expect their interactions to be seamless and
frictionless; there is a powerful convergence of marketing and technology; and
brands are no longer built through advertising, but through experiences.
Focusing on customer experience is a
proven driver of sustainable growth. One-point increases in CX scores can
translate into millions of dollars of annual revenue.
In order to unlock growth, marketing
organizations need a new breed of agency—one that is part business consultancy,
part creative agency and part technology powerhouse to enable them to design,
build and run the best experiences on the planet.
As The Experience Agency, we bridge the
gap between brand promise and customer experience by creating transformative
experiences that have staying power well into the future.
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