Mark Young

Senior Manager Student Recruitment and CX LaTrobe University

Hybrid Day Two: Thursday, 20 May 2021

Thursday, May 20th, 2021

2:10 PM Where CX Meets Student Acquisition at La Trobe University: Integrating Experiences Across Sales and Marketing

Mark Young will present on the work he and his team have undergone to drive student acquisition during times of disruption. With many universities forced to pivot to digital platforms in 2020, La Trobe University worked to implement countless digital initiatives to maintain student engagement.

This, today, is assisting them in the acquisition of new students in delivering new, non traditional offerings to suit all student profiles.

  • Growing your student brand across different markets – how to understand different markets when you are so far removed
  • Developing new digital initiatives within the contact centre to drive sales and seamless student experiences
  • Using the right metrics to track student recruitment and conversion rates