Lea Wright

Head of Customer Engagement and Corporate Super Marketing NAB Wealth – MLC

Conference Day Two: Tuesday, 22nd September 2020

Tuesday, September 22nd, 2020

1:30 PM CASE STUDY: Uplifting Digital Capabilities and Creating Stronger Relationships With Customers Through the Creation of NAB Wealth’s App and Trigger-Based Program.

As NAB’s Wealth Management Business, MLC aims to provide its customers with strong insights into financial opportunities, end-to-end financial solutions and access to a broad range of financial services. In an attempt to align themselves with customer’s interests and adapt to the everchanging technological environment, MLC have invested in uplifting digital capabilities by developing an app and trigger-based program, both of which provide personalised information to customers based on their data. Lea Wright will expand on how MLC have developed the initiatives and how she bulletproofed the experience and design to ensure continuous delivery.

  • Creating a relationship with customers by providing relevant and meaningful communication initiatives.
  • Utilising customer data and automation to develop a digital capabilities, which triggers automated and personalised communication to customers, dependent on their needs and expectations.
  • Strategising digital initiatives that will meet the demands of the customer whilst also uplifting and driving business outcomes.


Check out the incredible speaker line-up to see who will be joining Lea.

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