Jason Smith

Director of Continuous Improvement – Sales and Customer Foxtel

Conference Day Two: Tuesday, 22nd September 2020

Tuesday, September 22nd, 2020

10:00 AM PANEL: Understanding Customer Data and The Future of Consumer Behaviour In Order To Strategise Ways of Retaining Customer and Their Engagement.

Businesses that want to survive through massive shifts in customer options need to understand the evolving consumer expectations quicker and with higher accuracy. This requires unlocking new ways of understanding why consumers do what they do and what they will do next. Hear from CX leaders on how they are unlocking insights from consumers by utilising customer data to determine behavioral trends and adapting their CX to adapt and facilitate the trends.

2:30 PM Developing A Strong Digital Foundation Within Your Organisation In Order to Adapt to 21st Century Customers.

Foxtel currently has around 2.9 million subscribers across Australia, providing pay for television services. Operating cable and direct broadcast satellite television, Foxtel has experienced in recent year’s first-hand the disruption that online TV & film subscription services such as Netflix, Stan and Hayu have had on the broadcast television industry. Jason Smith will present on how Foxtel have used the customer data and information, to combat the disruptions and work with the competitors to maintain competitiveness in the market.

  • Understanding the market and investing in technology solutions that re-invent your organisations approach to CX platforms, developing channels that adopt a digital approach.
  • Strengthening customer data analytics to guide real-time decisions, creating a view of the customer that addresses their movements and assist with predicting service needs.
  • Enhancing content management practices, through understanding customer data, in order to create a seamless digital environment across CX channels that address customers personally.

Chair:


Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda