Businesses that want to survive through massive shifts in customer options need to understand the evolving consumer expectations quicker and with higher accuracy. This requires unlocking new ways of understanding why consumers do what they do and what they will do next. Hear from CX leaders on how they are unlocking insights from consumers by utilising customer data to determine behavioral trends and adapting their CX to adapt and facilitate the trends.
Foxtel currently has around 2.9 million subscribers across Australia, providing pay for television services. Operating cable and direct broadcast satellite television, Foxtel has experienced in recent year’s first-hand the disruption that online TV & film subscription services such as Netflix, Stan and Hayu have had on the broadcast television industry. Jason Smith will present on how Foxtel have used the customer data and information, to combat the disruptions and work with the competitors to maintain competitiveness in the market.