Elizabeth Waldock

Chief People Officer Sportsbet

Conference Day One: Monday, 21st September 2020

Monday, September 21st, 2020

2:30 PM Embedding Cultural Mechanics In Your Organisation To Ensure Your Workforce is Adopting A Customer-Centric Approach.

SportsBet is Australia’s largest online sportsbetting company, with turnover exceeding $4bn and over 2 million customers. In this environment, it is important for SportsBet to secure efficient cultural mechanics, organisation wide, to ensure the workforce is taking a customer-centric approach. Elizabeth will discuss how she is embedding CX mechanisms across the organisation to ensure all employees are customer minded at all times.

  • Codifying processes and communications with your organisation and influencing customer outcomes through embedded cultural mechanisms
  • Positioning your organisation to invest in the right tools and resources that will advance CX processes.
  • Utilising technology and solutions to provide your CX team with the right resources to assist with understanding the customers better and effectively engaging customers with the organisation.

Check out the incredible speaker line-up to see who will be joining Elizabeth.

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