27 - 28 May, 2019 | Sofitel Sydney Wentworth, Sydney, NSW
David Huggett, Customer Experience Director at Carlton and United Breweries
Carlton and United Breweries Logo

David Huggett

Customer Experience Director
Carlton and United Breweries

Conference Day One: Monday, 27 May 2019

Monday, May 27th, 2019

Conference Day Two: Tuesday, 28 May 2019

Tuesday, May 28th, 2019

11:40 AM Leveraging Sentiment Analytics & Journey Mapping To Tailor A Digital-First And Transparent Customer Experience

B2B businesses realize the importance of CX today but it’s a different story to translate this potential into tangible outcomes for the business and its customers who are increasingly demanding digital, simple and personalized service experiences. At CUB, David leads a digital transformation founded out of a deep understanding of customer data to deliver a record high NPS in the FMCG industry and in this session will show you just how by:

  • Leveraging customer data and sentiment analysis to improve understanding of needs and journey
  • Overcoming challenges with gathering reliable data to improve quality of insights derived
  • Interfacing customer interactions with a digital ordering platform that empowers customers to own their experience as well as improve internal operational efficiencies

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda