B2B businesses realize the importance of CX today but it’s a different story to translate this potential into tangible outcomes for the business and its customers who are increasingly demanding digital, simple and personalized service experiences. At CUB, David leads a digital transformation founded out of a deep understanding of customer data to deliver a record high NPS in the FMCG industry and in this session will show you just how by:
Leveraging customer data and sentiment analysis to improve understanding of needs and journey
Overcoming challenges with gathering reliable data to improve quality of insights derived
Interfacing customer interactions with a digital ordering platform that empowers customers to own their experience as well as improve internal operational efficiencies
Check out the incredible speaker line-up to see who will be joining David.