Spotlight Interview with Pizza Hut's Chief Customer Officer: Harnessing Customer Insights to Aid Innovation, Drive Retention and Encourage Business Growth
Named one of the most influential brands in the world by UK-based Richtopia in 2018, it’s pretty safe to say that, if not everyone, at least the majority, have heard of Pizza Hut – maybe even eaten there. The global brand - operating in countries from El Salvador and Colombia, to Tanzania and Japan – is the world’s largest pizza chain, with some 18,400 locations.
The brand, founded in 1958, is constantly looking to evolve. Recently Pizza Hut Asia Pacific has begun working with customers as part of their innovation strategy to ensure they’re bringing customers what they want, how they want it and when.
Discussing these co-creation innovation strategies is Troy Barnes, Chief Customer Officer for Pizza Hut Asia Pacific (APAC), who also explores how customer driven innovation is aiding retention and encouraging business growth.
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