THE LONGEST RUNNING & LEADING EVENT FOR CX PROFESSIONALS IN AUSTRALIA & NEW ZEALAND

Redesign to Align with the New Business Priorities Post Pandemic

18 – 20 May 2021 | Doltone House Hyde Park, Sydney & Virtual 

How AMP is leveraging customer analytics in their contact centre to drive a personalised and seamless customer experience

How AMP is leveraging customer analytics in their contact centre to drive a personalised and seamless customer experience

In this article, Sean O’Malley, Director of Contact Centres at AMP, shares the strategies used to implement analytics in the contact centre, the lessons learned from their journey to date and how they are turning customer data into actionable insights to drive a personalised and seamless customer experience.


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