Businesses that want to survive through massive shifts in customer options need to understand the evolving consumer expectations quicker and with higher accuracy. This requires unlocking new ways of understanding why consumers do what they do and what they will do next. Hear from CX leaders on how they are unlocking insights from consumers by utilising customer data to determine behavioral trends and adapting their CX to adapt and facilitate the trends.
CX Managers understand the importance of CX and value it can bring to an organisation. But articulating this value and building support around CX can have its challenges, challenges which we experience regularly with our clients. These are the arguments and case studies we use to ensure CX is embedded to the core of every strategy and organisation.