Within Sydney’s Botanic Gardens Anthony Dunsford and his team have been able to achieve what other government and business organizations alike are all striving for- creating a physical space which transcends the conventional 3D customer experience through implementation of technology and is a platform and place where true connection between and with customers is really possible, and happening! The Botanic Garden is a unique attraction, or service, if you will, in that it has the ability to cater for all demographics within a singular landscape, Marni and the team have ensures that, through a combination of the physical and the digital- there is something attractive for everyone. The results from the customer re-focus speak for themselves- increased visitor numbers from 3.9 million to 5.4 million per annum and taking bronze for the Australian Tourism Awards ‘Major Tourist Attraction’. In this session:
- How the shift in focus from a purely physical to an integrated landscape came about
- What was needed to attain buy in from all stakeholders to set wheels in motion for the transformation
- The part that citizen feedback played in attaining developing digital strategy and selecting which tech to use where and for what
- The bright future of Sydney Botanic Gardenswhere to now?
Head of Digital Marketing, Brand and Customer Service
Botanic Gardens & Centennial Parklands