Mila Milenković

Head of Digital Innovation & Applications
Telekom Srbja

Mila Milenkovic is the head of the Digital Innovations and Applications Department, working on partnership program within Telekom Srbija aiming to develop a range of different future proof services such as IoT/M2M services, applications, cloud services, OTT services that are adding value to core communication products and services for the customer. This role includes scouting and negotiation with partnering companies, considering new revenue stream opportunities and new business model development. The major goal of the partnering ecosystem is bringing innovation to the portfolio of the end user through B2B and B2B2C arrangements and supporting strategic projects focusing both on new product and new business development. Successfully negotiated and closed, several projects in the public sector together with partners such as Video surveillance for towns, Mobile insurance and Back to school projects for the residential customers, Business cooperation with investors of the new buildings and different other projects. Recently started focusing more on supporting the startup community and developing partnerships with startup companies based on mobile payments system of Telekom Srbija, especially DCB – Direct Carrier Billing which includes also business cooperation with Google and merchants and partners in the mobile payment area. Mila graduated from the faculty of Electrical Engineering, University of Belgrade. She also finished course Executive MBA HEC Paris/Faculty of Economics, University of Belgrade and holds Executive Master degree.

Conference Day Three

Thursday, July 1st, 2021

11:15 PANEL DISCUSSION: BIG DATA, SMALL DATA…

Big data and predictive analytics account for a sizable portion of the promise of improved CX based on personalization and customer offerings and interactions. While big data is proving a strong asset in selling to customers, it is often remarkably weak at guiding businesses in serving those customers.

When assessing customer pain points, big data tells us where the problem lies, but it is only with diving deep into small data we can figure out what the problem actually is. How do we utilise the two to deliver both the scope and the individual touch?

Our experts will discuss the challenges of personalising experiences for their customers, looking at the macro – big data and the micro data.

· What are the potential hazards trying to predict future behaviour using big data without assessing what the small data is saying about the past and present?

· How small data help to reveal customer insights that big data cannot?

· Why big data’s attempts to personalise offerings can often feel impersonal and how do we overcome that?

· Why businesses need to embrace both big data and small data to create a superior end-to-end CX?

· Why an effective small data practice can be the key that unlocks the ability implement your omni-channel service strategy?

Check out the incredible speaker line-up to see who will be joining Mila.

Download The Latest Agenda