Conference Day Two
Sunday, May 1st, 2022
- Return-on-Customer in the age of software - telcos must remain digitally relevant to create value from their pool of customers
- Investment efficiency and customer experience – how telcos respond to decreasing core margin by leveraging insights from customers behaviour when steering investments
- ROC drives ROI: concrete example of driving return on customers to achieve successful return on investment
- Are ROC and ROI two sides of the same coin, or does too much of a focus on one undermine the other?