28 - 30 January, 2020
Novotel London West, London, United Kingdom

Maria Marino


VP, Enterprise Customer Experience
Windstream

Conference Day Three

Thursday, July 1st, 2021


9:45 CX AND BLOCKCHAIN: HOW WILL BLOCKCHAIN AFFECT CX?

Blockchain has the potential to disrupt the way we design customer journeys today. The potential lies not only
in driving costless verification for many transactions, but also in removing many intermediaries in your current
customer journey.
We try to alleviate the friction of customer journeys with more self service options, but in reality they don’t remove
the friction, they just move it to a different medium.
If blockchain technology could remove this friction and even some intermediaries through pre-defined, smart
contracts to allow the customer to flow through their journey and transact with you seamlessly, and speedily, might it
provide the silver bullet for the complex, friction-laden customer journey that typifies telecom today?

Check out the incredible speaker line-up to see who will be joining Maria.

Download The Latest Agenda