Katharina is a business psychology and managing
director at Innovationbubble, specializing in identifying emotional,
non-conscious, and motivational drivers of individual and group behaviors.
Together with the Innovationbubble team she has advised global brands such as
Virgin Atlantic and Virgin Holidays, Capital Group, Thomas Cook, Habito, Ada,
Super Valu - in relation to finding the hidden psychological influences on
retention, loyalty and purchase decisions, customer experience and how brands
build these insights into their business strategies.