Katharina Wittgens

Managing Director & Business Psychology Consultant Inovationbubble

Katharina is a business psychology and managing director at Innovationbubble, specializing in identifying emotional, non-conscious, and motivational drivers of individual and group behaviors. Together with the Innovationbubble team she has advised global brands such as Virgin Atlantic and Virgin Holidays, Capital Group, Thomas Cook, Habito, Ada, Super Valu - in relation to finding the hidden psychological influences on retention, loyalty and purchase decisions, customer experience and how brands build these insights into their business strategies.

Pre-Conference Workshop Day

Monday, January 27th, 2020

15:30 APPLYING BEHAVIOURHAL PSYCHOLOGY TO REDUCE CHURN AND DRIVE CUSTOMER ACQUISITION

 
·         Receive in-depth insight and understanding of consumers’ attitudes, emotions and motivational drivers.
·         Discover various qualitative and quantitative psychology tools to truly understand consumers’ behaviours and decision-making processes.

Check out the incredible speaker line-up to see who will be joining Katharina.

Download The Latest Agenda