19 - 20 November, 2019
Shanghai, China
Will Yan | 严玮, Director of Quality & Customer Experience at Citibank China | 花旗银行(中国) 有限公司

Will Yan | 严玮


Director of Quality & Customer Experience
Citibank China | 花旗银行(中国) 有限公司

Check out the incredible speaker line-up to see who will be joining Will Yan.

Download The Latest Agenda

Agenda Day 2 峰会第二天

Wednesday, November 20th, 2019


11:00 AM PANEL: A Greater China Perspective: How is Big Data Reshaping the Customer Experience Landscape?专题研讨: 从大中华区角度出发:大数据正如何重塑客户体验前景?

·         Working with structured and unstructured data across CRM systems and marketing campaigns
·         Acquiring customer insights and business intelligence to transform product, sales, marketing and service
·         Improving customer experience with data-driven personalisation and interaction programs
 
<处理客户关系管理和营销活动中的非结构化和结构化数据
<获得转变产品、销售、营销和服务的客户见解和商业智能
<利用数据驱动的个性化及互动计划改善客户体验