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Big brands need to “stand for something in consumer’s minds and hearts.”
“If a good brand is a promise, then a great brand is a promise kept” - Muhtar Kent, Chairman of Coca-Cola
There is a pressure on big brands to fulfil their promises to consumers. How do they translate their brand promise into an incredible customer experience?
We talk with industry experts disrupting the CX space on how they are developing and executing their strategies.
Download to find out
- How do other execute their NPS or customer journey mapping?
- Why are customer KPIs a better method?
Getting customer experience right can be exhausting. The market is fluid and ever-changing with customers being more demanding. But successful customer experience can lead to additional revenue as customers return and transition to brand advocates. Whilst there are many aspects to building fantastic customer experience, we’ve picked three key areas of investment for your strategy as well as some ideas for implementation.
提供让人满意的客户体验可能会让人筋疲力尽。市场瞬息变化，充满不确定性，客户的要 求越来越高。但是，随着客户再次光临并且转化成品牌拥护者，成功的客户体验可以带来 额外收入。虽然在构建绝佳客户体验方面有许多方法，但我们为