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There’s still a big gap between what companies actually know about their customers and what those customers expect them to know. Accordingly, the race to unlock a fuller, more holistic understanding of the customer is actually a race to fully leverage your own data before the competition unlocks theirs.
Customers in Asia-Pacific region have seen a lot of progression over the last few years and this growth is set to continue. In this APAC report, we look at how customer experience practitioners within APAC are responding to the evolving environment their brands exist in. Report highlights:
- Industries operations
- Top strategic investment priorities
- Annual Budget for CEM Solutions
- Current Challenges
- and more...
In this report we examine Humanizing CX. How businesses must not lose focus on the power of human elements to influence purchasing decisions but also how technology can aid the human input through tools such as empathy mapping and sentiment analysis. Download now to find out how you can create a true blended augmented approach for your future CX strategy and customer engagement.
Research from IBM suggests that an amount in the region of $1 trillion is spent on 265 billion customer service calls each year. Despite great technological strides and innovations being made in the contact centre industry, billions of these calls end in an unsatisfactory manner, with an estimated 50% of them going entirely unresolved. The contact centre industry is ready to take the same technological innovations that are already transforming other sectors including retail, finance, travel and many others, and deliver the kind of seamless customer service that today’s digitally literate and discerning consumer market deserves.
Check out who attended in the past two years.
Big brands need to “stand for something in consumer’s minds and hearts.”
“If a good brand is a promise, then a great brand is a promise kept” - Muhtar Kent, Chairman of Coca-Cola
There is a pressure on big brands to fulfil their promises to consumers. How do they translate their brand promise into an incredible customer experience?
We talk with industry experts disrupting the CX space on how they are developing and executing their strategies.
Download to find out
- How do other execute their NPS or customer journey mapping?
- Why are customer KPIs a better method?
Getting customer experience right can be exhausting. The market is fluid and ever-changing with customers being more demanding. But successful customer experience can lead to additional revenue as customers return and transition to brand advocates. Whilst there are many aspects to building fantastic customer experience, we’ve picked three key areas of investment for your strategy as well as some ideas for implementation.
提供让人满意的客户体验可能会让人筋疲力尽。市场瞬息变化，充满不确定性，客户的要 求越来越高。但是，随着客户再次光临并且转化成品牌拥护者，成功的客户体验可以带来 额外收入。虽然在构建绝佳客户体验方面有许多方法，但我们为