Articles

Download the Presentation - Elevating Brand Experience to Attract and Retain Customers

Download the Presentation - Elevating Brand Experience to Attract and Retain Customers

Past presentation from Deputy General Manager, Head of Loyalty Customer Experience, Dalian Wanda Group

请下载2018精彩演讲 - 来自大连万达集团副总经理、客户忠诚度体 验负责人-杨颖琳

Download the Presentation - Accelerating customer experience transforming across the organisation

Download the Presentation - Accelerating customer experience transforming across the organisation

Past presentation from Clement Yip, Partner, PwC Experience Centre – China & Hong Kong, PwC China

请下载2018精彩演讲 - 来自普华永道中国体验中心合伙人Clement Yip

Download the Presentation - Becoming Your Customers’ Favorite Brand - The Power of Emotion

Download the Presentation - Becoming Your Customers’ Favorite Brand - The Power of Emotion

Past presentation from Vivien Deng, General Manager – China, Collinson

请下载2018精彩演讲 - 来自Collinson中国区总经理Vivien Deng

请下载2018精彩演讲 - 成为您的顾客最喜爱的品牌: 情感的力量

请下载2018精彩演讲 - 成为您的顾客最喜爱的品牌: 情感的力量

Past presentation from Vivien Deng, General Manager – China, Collinson

请下载2018精彩演讲 - 来自Collinson中国区总经理Vivien Deng

Download the Article - Translating Brand Promise Into Customer Experience

Download the Article - Translating Brand Promise Into Customer Experience

Big brands need to “stand for something in consumer’s minds and hearts.”

“If a good brand is a promise, then a great brand is a promise kept” - Muhtar Kent, Chairman of Coca-Cola

There is a pressure on big brands to fulfil their promises to consumers. How do they translate their brand promise into an incredible customer experience? 


Download the past presentation from Jane Yan, Walmart -  About the Customer

Download the past presentation from Jane Yan, Walmart - About the Customer

下载去年峰会精选演讲 - 关于中国客户那些事, 来自于沃尔玛中国跨境电商总经理Jane Yan
Download the Article - Best In-Class: Building an effective customer experience framework

Download the Article - Best In-Class: Building an effective customer experience framework

We talk with industry experts disrupting the CX space on how they are developing and executing their strategies.

Download to find out

  • How do other execute their NPS or customer journey mapping
  • Why are customer KPIs a better method? 

And more!

Download the Past Presentation from Mikkel Hansen, Customer Experience & Design Strategist - Co-Creating Customer Centric Innovation

Download the Past Presentation from Mikkel Hansen, Customer Experience & Design Strategist - Co-Creating Customer Centric Innovation

下载去年峰会精选演讲 - 共同创造以客户为中心的新方法, 来自于客户体验&设计策略专家Mikkel Hansen

下载 - 同类最佳: 构建有效的客户体验(CX)框架

下载 - 同类最佳: 构建有效的客户体验(CX)框架

您如何为客户体验构建有效的框架?

我们与行业专家进行了交谈,讨论了他们如何制定和执行战略的CX空间,并分析了:

  • 净推动系统(NPS)
  • 客户旅程映射
  • 关键绩效指标
Download the Article - NPS: How to Design a NPS System That Matches Your CX Strategy

Download the Article - NPS: How to Design a NPS System That Matches Your CX Strategy

Net Promoter Score survey has been enthusiastically utilised and analysed across a wide range of industries all over the world for approximately 15 years. The following advice outlines the key elements to consider when designing an NPS system that will help you gauge and then improve your level of consumer advocacy.

请下载 - 第三届客户体验管理中国峰会官方会议手册

请下载 - 第三届客户体验管理中国峰会官方会议手册

请点击下载中文会议手册,查看会议演讲嘉宾,讨论议题,以及详细的会议安排。现场将会提供同声传译服务。 

Download the Article - Rethinking Your Approach To Customer Experience

Download the Article - Rethinking Your Approach To Customer Experience

Rethink. Unify. Innovate. Deliver. These four core pillars of the Customer Experience Management integral to creating great customer experience. Ahead of China’s #1 customer experience event, we shall be exploring these four areas in a series of articles providing you with a taster of how to approach your customer experience programme.

Download the Article - CEM 101: How to make Customer Experience your Winning Edge in the China Market

Download the Article - CEM 101: How to make Customer Experience your Winning Edge in the China Market

Chinese customers are becoming increasingly demanding with respect to customer experience; however, consumer and retail companies are failing to keep pace with rising expectations. It is time for companies to invest in customer experience and enhance customer loyalty. Dowanload the article for more information.

请下载阅读 - 3种提供卓越客 户体验的方法

请下载阅读 - 3种提供卓越客 户体验的方法

提供让人满意的客户体验可能会让人筋疲力尽。市场瞬息变化,充满不确定性,客户的要 求越来越高。但是,随着客户再次光临并且转化成品牌拥护者,成功的客户体验可以带来 额外收入。虽然在构建绝佳客户体验方面有许多方法,但我们为

您的战略选择了三个重要 投资领域以及一些实施的思路。

2017 Customer Experience Management China Summit Post Show Report

2017 Customer Experience Management China Summit Post Show Report

Download the 2017 Post Show Report to see who attended our summit last year, and how they were feeling about it.
2017客户体验管理中国峰会会后报告

2017客户体验管理中国峰会会后报告

如果您错过了我们2017年的会议,请下载2017年峰会会后报告查看去年的参会者,以及他们参会后的感想。