Steven Purnama

Head of CRM, Telesales & Digital Marketing PT. Bussan Auto Finance

Steven Purnama has a key role position to develop and manage all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives. He also responsible for conceptualizing, developing and managing omnichannel. In 2019, he will bring BAF more digitalize in many ways, such as generating multi-channel traffic, social media utilization, affiliate marketing, blogging, SEO and SEM. To achieve those goals, he will lead some research to identify the new trends, turning insights into actionable and quantifiable opportunities. The latest invention, Steven and team already launching BAF Mobile Application and Line for business to get more engagement to potentials customer. Within coming prospects and challenges, he believes could maximize the engagement and journey of customer experiences.


DAY 4 - MAIN CONFERENCE: 24 September

Thursday, September 24th, 2020

2:50 PM Roundtable F: Personalise Products and Services across Customer Segments

• Learn how to delight beyond satisfaction to enhance relationship and nurture loyalty

• Insights into analysing customer segments to identify service improvement area to meet their expectations

• Identify areas to develop personalised experiences

Check out the incredible speaker line-up to see who will be joining Steven.

Download The Latest Agenda