Steven Purnama has a key role position to develop and manage all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives. He also responsible for conceptualizing, developing and managing omnichannel. In 2019, he will bring BAF more digitalize in many ways, such as generating multi-channel traffic, social media utilization, affiliate marketing, blogging, SEO and SEM. To achieve those goals, he will lead some research to identify the new trends, turning insights into actionable and quantifiable opportunities. The latest invention, Steven and team already launching BAF Mobile Application and Line for business to get more engagement to potentials customer. Within coming prospects and challenges, he believes could maximize the engagement and journey of customer experiences.