When the term “personalization” was originally coined, it referred to the ability to tailor digital content and experiences, based on expected behavior of groups. Since then, technologies and consumer expectations have changed dramatically. With far more data, more processing power, more machine learning algorithms and millions more applications in our pockets, legitimate 1:1 hyper-personalization is within reach. It is now possible to give each of your customers and each of your employees their own uniquely personal experience so they can shop, research, and work as best suits them in the moment.
In this session, you will learn how artificial intelligence can create a new sort of personalization engine, whether it be for e-commerce or the digital workplace. The speaker will describe the necessary requirements that you should look for:
- The ability to use signals for auto-tuning AI,
- The power to augment human intelligence,
- The flexibility of dynamic scaling,
- The importance of predicting intent, and
The need for an intuitive visual interface