Geeta Sreeraman is head of the Customer Center at DBS Bank, where she leads a team of 600 employees. Since joining DBS in 2011, she has held various senior positions, from managing relations with regulatory bodies to leading the development of the department. Under her leadership, her group has won many accolades, include Best Contact Centre at the Annual Contact Centre Association of Singapore Awards. Geeta has nearly two decades of retail banking experience and has worked in markets such as India, Singapore and New Zealand. She started a career as a relationship manager in Citibank India.