The digital customer experience is much more than just buying a t-shirt from Amazon. It’s a series of experiences that continues with each new interaction – online and offline, digital and non-digital. This workshop will address the implications of digital technology to achieve customer experience excellence.
• High-tech, high-touch: Humanising customer experience in a digital era
• Re-assess the changing drivers across different customer segments to understand their needs
• Explore how to take a human-centred design approach to deliver personalised digital experience
• A look at how augmented reality and virtual reality are driving value in today’s customer experience landscape