Chong Yao Long

Principal Experience Designer SP Digital

Pre-Conference Workshops

Monday, September 23rd, 2019

9:00 AM Workshop A: Design Thinking (Lean Design) Boot Camp

Reinvent customer experience through your customers' lens! Leverage lean design yo uncover real pain points and drive business growth by delivering engagement that resonates and insights that fuel innovations. 
  • Utilising lean design approach to tackle customer's problem
  • Utilising lean design to discover different customer behaviours and pain-points
  • Uncovering improvement opportunities and ideas through design exercise
  • Testing ideas through user research
  • Developing processes to analyse and measure data onto channel/product/service improvement 

Check out the incredible speaker line-up to see who will be joining Chong.

Download The Latest Agenda