Building a Digitally-Empowered End-to-End Customer Journey

Building a Digitally-Empowered End-to-End Customer Journey

At CX Asia Week 2019, Francesco Lagutaine, Chief Marketing & Experience Design Officer at Manulife presented on Building a Digitally-Empowered End-to-EndCustomer Journey.  In this presentation, he shares how Manulife embarked on a five-year integrated approach to getting their digital foundations right – making strategic investments in areas such as omni-architecture, microservices, APIs, artificial intelligence and more.


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