In this report we examine Humanizing CX. How businesses must not lose focus on the power of human elements to influence purchasing decisions but also how technology can aid the human input through tools such as empathy mapping and sentiment analysis. Download now to find out how you can create a true blended augmented approach for your future CX strategy and customer engagement.
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In this exclusive interview with Bupa's Head of Customer Episode Solutions and Delivery, Richard de Haast, discover the methodologies and processes they put in place to ensure their customer journeys are working to the benefit of the customer.
Customer journey mapping is a useful technique to help identify shortcomings and chokepoints in your customer service, but unless it is conducted effectively and followed through, it risks becoming a misguided time-wasting initiative. Make sure your customer journey mapping initiative does not fall into this category with the following ten essential tips.