We know that the golden nugget of customer insights is buried deep in your network - but it's hard to get. Telcos are on a race to create better experiences for customers because 'the truth is, as a telco, your customer might not love you, but they do love the things you make possible.' What if you can hyper-personalise at scale and create better experiences, by using insights surfaced from your own data in your network? This eBook discusses the network data opportunity that Telcos have yet to leverage and why they should. A new innovative approach, the use of Network data needs to be done in a privacy-safe way, made possible by a Customer Intelligence Platform.
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