Interview Tete Soto General Manager Online And Multichannel Telefonica
Interview: Tete Soto, General Manager Online and Multichannel, Telefonica
In this exclusive interview Tete shares her thoughts on how best to deliver an excellent Customer Experience to O2’s consumer base, regardless of what channel they choose to use. Having joined the industry from a retail background, Tete also discusses what the telecoms industry can learn from other sectors, and how this insight can be used to help steer strategy.
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