mParticle is a global technology company that provides a Customer Data Platform for B2C brands with an omni-channel presence.

We help the likes of Walmart, Burger King, McDonalds, Adidas and Lulu Lemon create a 360° view of the customer journey across every touchpoint by collecting, organising and synchronising customer data from apps, web, CRM, retail ePos systems and contact centres and distributing such data to various service providers, including customer engagement, analytics, marketing and data warehousing tools.