Craig McLaughlin is the Co-Founder, President, and CEO of Extractable — the leading user experience strategy firm for financial services companies.
Craig is passionate about leveraging the latest in design thinking to produce class-leading experiences that are measured equally in style and performance. At Extractable, that means laying the foundation from the ground up with primary research that informs optimal strategy, journey mapping, UX, creative, and iterative data-driven optimization.
Over the last two decades he and Extractable are proud to have driven digital success for large-scale FIs, community banks, credit unions, and fin-tech start-ups.
For Craig, it’s not just designing solutions, it’s creating digital first product experiences that will inevitably be the future of financial services delivery.
Craig holds a BSBA from San Diego State University and an M.S. in Information Systems & Web Technology from Hawaii Pacific University.