Customer Contact Week Digital ANZ 2021

25 - 27 May, 2021 | Free Online Event |AEST

Tina Morrell

General Manager, Customer Strategy and Experience NRMA

Day Two - 26 May 2021

9:30 AM How NRMA redesigned their CX approach by leveraging VOC/ customer insights to deliver a greater customer experience

·     Unifying channels and silos to provide a seamless customer experience

·     Modifying customer journeys based on interactions and improving engagement to increase revenue

·     Using Lean Six Sigma tools to drive process excellence improving both employee and customer experience

·     Reducing customer churn by successfully mapping customer journeys in real-time