Director, Admissions Strategy & Outreach
Singapore Management University (SMU)
CONFERENCE DAY ONE
Wednesday, June 27th, 2018
11:30 AM PANEL: Evaluating Chatbot Platforms and Benchmarking Performance Metrics against other Channels
· Setting chatbot KPIs to measure channel effectiveness
· Driving chatbot improvements and customer uptake in digital self-service
· What are the best tools for measuring bot analytics and performance?