Pre-Conference Workshops - Monday 15 June 2020

9:00 am - 12:00 pm Workshop A: Chatbot Project Fundamentals

Sandra De Zoysa - Group Chief Customer Officer, Dialog Axiata PLC
  • Identifying your main stakeholders, project scope, timelines and targets
  • Building your business case for chatbots and putting together your budget plans
  • Understanding your business needs and exactly what the various chatbot providers can offer
  • Communicating expectations clearly, obtaining stakeholder buy-in and project funding
  • Project implementation, performance monitoring and tracking, post-implementation fine-tuning
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Sandra De Zoysa

Group Chief Customer Officer
Dialog Axiata PLC

1:00 pm - 4:00 pm Workshop B: Leveraging Chatbots as Part of an Integrated Digital Customer and Marketing Strategy

  • Mapping out the role of chatbots in your broader organisational and marketing ecosystem
  • Chatbots as a complementary tool in lead generation, customer engagement and branding
  • Seamlessly integrating chatbots with your social media platforms and marketing strategy
  • Analysing data collected by chatbots to monitor customer behaviour and buying patterns – a valuable source of customer intelligence