June 18 - 19, 2019 | Marriott Marquis Washington, DC, USA

Robert Hackl


SVP, Handset Leasing & Insurance Business
Sprint

CONFERENCE DAY TWO

Wednesday, June 19th, 2019


9:45 AM BENCHMARKING SESSION: THE ART OF PRODUCT RENOVATIONS. A GUIDE FOR CORPORATE SUCCESS IN AN OVERSATURATED WORLD

 
About 95 percent of new products fail. The problem: outdated thinking about product positioning. But why even take the enormous risk of creating something new when the answer already sits on your shelf? What if merely transforming an existing product, with better-executed market  positioning, and revitalized emphasis on the customer’s needs was all that was necessary for a successful premiere in the marketplace?
 
In this inspiring talk, keynote speaker and Sprint SVP Robert Hackl will share how Sprint was able to take the ordinary and make it extraordinary from the seemingly obvious.
 
You’ll learn:
• Why “customer first” is more than lip service
• How to think differently about positioning your product
• And the real steps anyone can take to transform an existing product into a “new” product

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda