Head of Interaction Design
CONFERENCE DAY TWO
Wednesday, June 19th, 2019
It appears the market is ready to embrace 5G. According to Deloitte’s 2018 Global Mobile Consumer Survey (US edition), 60% of respondents indicated that 5G is now “important” to them. Among those who use their smartphones to watch video content weekly, that interest level rises above 80%.
With consumers waiting with anticipation and operators working head on to roll out 5G, we are all looking forward to what possibilities this technology will bring to operators and daily consumer lives. How do we tie 5G into our existing E2E customer journey: starting with customers learning about a product or feature through the ordering experience, set up and on-boarding, to account, care and support?
This session will cover:
· Keeping the customer engaged with personalized experiences and guiding them with the best possible information
· Connecting the dots for your customers at every possible touch point in an even more data heavy environment
· Designing with customer transparency front of mind