Founder and Chief Experience Officer
CONFERENCE DAY ONE
Tuesday, June 18th, 2019
9:00 AM CHAIR’S WELCOME & ICE-BREAKER
5:30 PM DAY ONE CLOSING THOUGHTS
CONFERENCE DAY TWO
Wednesday, June 19th, 2019
9:00 AM DAY TWO OPENING REMARKS
12:30 PM INTERVIEW: "HOW DO WE MAINTAIN TRUST AND INTEGRITY AS PILLARS OF OUR CUSTOMER RELATIONSHIPS?"
Developing a plan that prioritizes use cases and builds a single source of customer insights for these use cases is one of the most critical and ambitious goals for operators nowadays. With the rise of cloud platforms, many cases of personalization “going wrong” and media scandals of customer data misuse, consumers are growing sceptical of relationships with brands.
According to Deloitte’s 2018 Digital Media Trends Survey, 73% of all US consumers indicated they were concerned about sharing their personal data online and the potential for identify theft. In addition, 69% believe companies are not doing everything they can to protect consumers’ personal data. However, 73% said they would be more comfortable sharing their data if they had some visibility and control.
Join this interview for expert insight on how we can make telecoms regain their integrity and increase customer trust in the world driven by data. The questions we will explore will cover:
1. Increasing customer visibility over their data
2. Giving customers more control over their data
3. Demonstraiting returns of harnessing customer data
4. Any other methods to increase transparency