30 September - 02 October, 2019 |
Hotel Novotel Barcelona City, Barcelona, Spain
Arild Haugen, Head of Design & Projects at Telenor Norway
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Arild Haugen


Head of Design & Projects
Telenor Norway

Check out the incredible speaker line-up to see who will be joining Arild.

Download The Latest Agenda

Main Conference Day One

Tuesday, October 1st, 2019


4:00 PM Creating a truly customer-driven telco through design methods

Customer-centricity and customer-driven are popular buzz-words these days. We interpret these terms differently and have various means to achieve it. But what does customer-driven really mean? And how can we fundamentally transform our thinking and behavior into being truly customer-driven organisations?
 
Telenor will share its 10-year journey to develop a design-based approach to it’s development activities. An essential element is how the designers’ role has evolved into being a driving force for a fundamental transformation of the company.