What does it really mean to listen? In the world of customer contact, never has it been more important to create service experiences that resonate with the customer on a genuine, human level. In conversation with Tom Vickers, UK Customer Service Country Manager for Audible, we explore how the audio entertainment brand is creating a culture that enables its agents to initiate and engage in natural interactions through the art of listening. Download this exclusive content piece to uncover:

• How, as an Amazon company, Audible makes its ‘customer obsession’ a reality
• How Audible’s agents are relearning the rules of  customer interaction in favor of a human-centric approach
• How to bridge the cultural differences that can occur with the use of offshore customer contact centers
• Why traditional KPI’s should be exchanged for more subjective measures of success