Samuel oversees the development of RingCentral’s digital customer care tool (Engage Digital) across the Nordics/Benelux region. Samuel helps clients restructure their contact center operations to support an effective omni-digital strategy, which in turn drives CX and agent productivity. Engage Digital allows companies to centralise all their digital channels within one unified solution, enabling agents to obtain a 360° vision of their consumers (helping merge their digital identities), with built-in AI that streamlines client interactions.