Customer experience has become a critical pillar of company strategies across every industry. This workshop will outline how Michelle and her team at Microsoft are continuously innovate and transform across the entire customer experience journey.
· Design your customer strategy with an end in mind: what does success look like?
· Linking business priorities, systems and processes with customer journey
· Adopting a proactive and predictive approach to support end to end customer lifecycle
How can predictive analytics be leveraged as a critical CX strategy