However motivating our CX and Customer Contact speakers are, sometimes it’s important to step out of your box, and hear from people outside the industry in order to spark a little inspiration. Introducing Matthew Syed, one of the world’s most influential thinkers in the field of high performance and cultural change.


He has worked with some of the world’s leading organisations to build a mindset of continuous improvement. Syed is the author of four bestselling books – Bounce, Black Box Thinking, The Greatest and You Are Awesome. He is a multiple award winning journalist for The Times and a highly-acclaimed speaker, regularly contributing to radio and television.

Matthew Syed explores a thought provoking approach to high performance in the context of a complex and fast-changing world. He draws on a vast array of case studies and real-world examples across sport, business, education and politics. Syed looks at the inside story of how success really happens – and how we cannot grow unless we are prepared to learn from our mistakes.

Before becoming a writer, journalist and broadcaster, Matthew Syed was the England table tennis number one for almost a decade, three-times Commonwealth Champion, and twice competed for Great Britain in the Olympic Games (in Barcelona in 1992 and Sydney in 2000).

At the heart of Matthew’s presentation is the notion, “science of success”. Just what does it take to be the best? Matthew uncovers the “hidden logic of success” behind the careers of world-beaters from David Beckham and Serena Williams to Mozart and Picasso.


See Matthew present live at CCW 2020. Read the agenda to discover more about the event.

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