Five steps to speedy customer service

Take a deep dive into five steps organizations should take to improve their speed of service

Join Vishal Chopra, Head of Marketing for APAC and MEA at Freshworks, as he explains why customer service should be a focal point in a brand's growth strategy

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This FREE webinar was recorded on:
09 June, 2021
01:00 PM - 02:00 PM GST

Live at 11:00 Central Africa time and 10:00 British Summer Time

With more than 60 per cent of consumers across the UK, EU, US, APAC and MEA trying new brands due to a mixture of economic pressures, store closings and changing priorities, customer service should be at the very center of a brand's growth strategy.

As consumers move online in their search for better and safer ways to transact with businesses, the lines between sales and service are beginning to blur, meaning companies can no longer treat customer service as a reactive process.

In this CX Network webinar, Vishal Chopra, Head of Marketing, APAC, MEA at Freshworks, will discuss the results of the firm's analysis of 107 million support interactions and explore why speed came out as the most important factor for improving customer satisfaction.

Join this webinar to discover:

  • Why customer service should be a focal point in a brand's growth strategy.
  • How to enhance the role of speed of service to ensure customer satisfaction.
  • The five steps an organization can take to improve it speed of service.

Speaker

Vishal Chopra
Head of Marketing, APAC, MEA
Freshworks

Vishal Chopra is a seasoned SaaS and B2B marketing leader with experience in generating leads and acquiring business in North America, the Middle East, Africa and APAC markets. He enjoys the most complex part of his job which is marketing with numbers, particularly those in digital marketing, funnel performance and regional strategy.

In his 15 years in marketing, Chopra has developed numerous winning strategies, successful cross-functional and cross-border teams, and effective programs. In his current role as Head of Field Marketing for APAC and MEA at Freshworks, he owns the strategy and programs to acquire new customers and expand into the current base across four major regions: India, MEA, ASEAN and ANZ.

Bella Abok
Head of Operations and Customer Experience
Brighter Monday


Bella is NPS certified and a customer journey architect holding a Bachelors of Science Degree in Mathematics and Statistics from Moi University a Diploma in Business Management and is the ROAM Africa WoWza Award Winner for 2020. She possesses a strong background in developing and implementing policies that translate to streamlined operations much to the delight of fellow colleagues and external customers. She is highly adept at analyzing and correcting process gaps and developing strategies in customer experience aligned ways to meet corporate objectives. 

David Miles
Vice President – Marketing and Client Experience
Abu Dhabi Finance

David is a passionate and results-driven marketing, experience and digital transformation professional with over 12 years’ international track record helping companies to achieve and exceed growth plans and scale their business through delivering B2C and B2B omni-channel marketing strategies and client service excellence. He specializes in translating business goals into client-centric, revenue-generating 360 degree marketing and experience management (XM) campaigns within the private and semi-government sectors. As the VP of marketing and client experience at Abu Dhabi Finance, David develops and implements the client experience strategy including ownership of the call centre, customer journey, brand touchpoints, client intelligence (KYC) and voice of customer.

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