Entravision Makes First Chief Marketing Officer Appointment
Marîa Lopez-Knowles has been promoted from the Pulpo Media division to the newly created role of Entravision CMO.
Entravision Communications Corporations (NYSE:EVC) is a diversified media company serving Latino audiences and communities.
Maria Lopez-Knowles was previously a Pulpo Advisory Board member and joined the Pulpo Media business unit full time in August 2013 as Chief Marketing Officer (CMO) in charge of Marketing and Sales Planning.
Before Pulpo, Lopez-Knowles served as President of GlobalHue Latino.
Prior to that she was at McCann Worldgroup (an Interpublic Company), where she founded and led a division of its MRM (McCann Relationship Marketing) Unit.
In her new role as CMO of Entravision she will oversee the company’s multimedia marketing efforts across its diverse broadcast, radio and digital properties, as well as develop and manage Entravision's corporate marketing strategy in order to achieve the company's strategic objectives.
Lopez-Knowles will report directly to the Chairman and Chief Executive Officer of Entravision, Walter F. Ulloa.
Ulloa said: "We're pleased that Maria will expand her role at Entravision and lead our marketing efforts. Her strong foundation in multicultural segmentation and in-depth Latino market insights across generations brings a unique skill set to this role.
"Marîa's over 30 years of advertising and marketing expertise make her the ideal candidate to further strengthen Entravision's integrated approach to our marketing and digital businesses."