How Do You Measure Brand Awareness?

Contributor: Zarina de Ruiter
Posted: 07/14/2015
How Do You Measure Brand Awareness?
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Brand awareness is a vital step in the process of loyalty, and ultimately advocacy, but how do you measure how aware people are of your brand?

The attached infographic (preview below) covers the road to brand awareness, which includes:

  • Brand recall
  • Organic traffic
  • Social mentions
  • Visitor loyalty
  • Email engagement
  • Content reach

zarina
Contributor: Zarina de Ruiter