How Do You Measure Brand Awareness?

zarina
Posted: 07/14/2015

Brand awareness is a vital step in the process of loyalty, and ultimately advocacy, but how do you measure how aware people are of your brand?

The attached infographic (preview below) covers the road to brand awareness, which includes:

  • Brand recall
  • Organic traffic
  • Social mentions
  • Visitor loyalty
  • Email engagement
  • Content reach

zarina
Posted: 07/14/2015