5 Lessons about webinars you need to learn to succeed
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InsideSales.com maintains that 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.
Webinars provide a rich engagement experience for prospects at various points of the buyer journey. They can also inform how to personalise communications in the future.
Be warned, the format alone can not guarantee you success. Considering how saturated the market is for webinars it’s important your sessions cut through the noise and are regarded as must attend events by your target audience.
I have chaired countless webinars over the last four years. In this piece I impart some of the lessons learned on the elements needed to create an irresistible webinar.
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