Turn Churn into Value and Maximise Your Customer Value Management



Maya Fowell
04/20/2016

It is a well-known fact that it is much cheaper to retain an existing customer than acquire a new one. However, in a demanding and fickle market, where one tariff change or negative customer service interaction could lose you a customer, how can operators keep your customers engaged, satisfied, and most importantly spending on their networks?SEE ALSO: The Changing Face of Customer Loyalty in RetailThis is probably the biggest challenge facing operators today, especially in the competitive Europe...
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