Customer Experience
Customer experience (CX) is the cornerstone of any successful business strategy, encompassing every interaction a customer has with a brand. A positive customer experience is vital for fostering customer loyalty, driving repeat business, and generating positive word-of-mouth referrals.
Businesses that prioritize CX focus on understanding customer needs and preferences to deliver personalized and seamless interactions across all touchpoints. By investing in CX initiatives, businesses can differentiate themselves in competitive markets and build strong relationships with their customer base.
In today's digital age, customer experience extends beyond individual transactions to encompass the entire customer journey. From initial awareness and consideration stages to post-purchase support and follow-up, each interaction contributes to shaping the overall perception of a brand. Learn about all the latest developments in customer experience design and management with the resources below.
4 ways AI is set to change contact centers
June 15 by Adam JeffsHow chatbots and large language models are providing automated customer contact resolution, empowering businesses and agents with the tools and data they need
The CX Network guide to building emotional connections
June 15 by CX NetworkBecause true loyalty is earned not bought, this CX Network guide showcases four ways to secure repeat business from your customer base
How APAC brands are using AI to improve CX
June 13 by Jerome SmailBy combining natural language processing with machine learning and automation, CX practitioners throughout the APAC region are benefiting from the power of AI technology
The 6 biggest trends influencing customer loyalty in 2023
June 09 by Leila HawkinsThese are the key trends CX Network’s research has identified as having the biggest impact on customer loyalty this year
7 essential questions for a successful CX implementation
June 07 by Colin ShawColin Shaw explains why it is time to stop running and start focusing on the strategic questions that will define the future of CX
Top fashion brands share their advice on digital CX and sustainability
May 31 by Chloe ChappellFind out how H&M and Boden have embraced a digital CX approach to improve customer experiences and sustainability concerns within the fashion industry
The Global State of CX 2023
May 25 by Melanie MingasThe Global State of CX 2023 covers how ChatGPT is changing the outlook for AI in CX and why customer loyalty is harder to win
How to build your ideal global sales or support team in less than 40 days
May 18 by CX NetworkScaling CX teams with a global talent pool of agents and a technology-driven approach
Making travel personal for customers in 2023
May 16 by Adam JeffsLearn how generative AI and automation are being leveraged by Travel Counsellors to drive personalization in travel
Why it is so important to build a connection with your customers
May 11 by Adam JeffsDavid Hicks explains how he more than doubled a customer base by doubling down on loyalty
The 2023 CX leader handbook
May 04 by CX NetworkThe CX leader’s guide to tackling core customer experience challenges
Why customer segmentation is so important for brands in 2023
April 24 by Adam JeffsLearn how identifying high-value customer segments can benefit businesses in the long term