Voice of the customer: Proof, perspective and performance



CX Network
02/09/2018

Download Your Copy

We respect your privacy, by submitting this form you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest. For further information on how we process and monitor your personal data click here.

Customer feedback surveys are essential for understanding what contributes to satisfaction and emotional engagement for your customers. Quantitative (choose an answer) and qualitative (open ended questions) will help you identify your core components of loyalty and sentiment.

A Voice of the Customer (VOC) programme that includes customer surveys across multiple channels with software to aggregate and analyse responses is needed. Text analytics makes it easy to pinpoint issues with sentiment scoring.

Download the ebook for pitfalls to avoid and more insight into perspective and performance of the VOC programme.

TO READ THE FULL STORY