Webinar: The keys to building B2B resilience in the new normal

As B2B customers turn to more digital engagements, learn how your business can best support the different customer requirements and equip them for success

How B2B organisations can adapt strategies to ensure service continuity for clients and assist them with handling demand and supply chain disruptions

This webinar will take place on:
November 19, 2020
10:00 AM - 11:00 AM AEDT

B2B customer experience

In response to the disruption caused by the Covid-19 pandemic, many B2B organisations are assessing how to evolve so they can not only survive, but thrive in the new landscape.

In this rapidly changing world, businesses need support to address demand fluctuations, navigate supply chain disruptions and deliver service continuity and quality for their own customers.

This session gives practical insights on how businesses should adapt to deliver the convenient and transparent buying experience that today’s B2B buyers expect, while simplifying and optimising the buying and selling across organisation process across the enterprise. Also, discover how an 80-year-old brand, Laminex transformed themselves through digital channels to boost online revenue and enhance the online experience for their customers

Attend this webinar to learn how you can:

  • Simplify your customers’ experiences across the entire buying journey while streamlining your business processes
  • Innovate quickly and at scale to respond to dynamic market conditions
  • Deliver the best possible buying experience by embedding commerce everywhere to consistently understand and meet your customers’ needs


Amanda Green, Head of Digital at Laminex

Amanda Green is one of Australia’s top eCommerce talents having made Internet Retailing's Top 50 People in eCommerce list four times. Green has a Master’s degree in eCommerce and her digital career spans more than 15 years and multiple countries.

Having successfully developed eCommerce for Nike in Europe and revolutionised the eCommerce business for Nike in Australia, Green also led L’Oréal Australia in its digital transformation for eCommerce. Now at Laminex, she is leading the evolution of their B2B eCommerce and digital operations.

Scott Treller, Executive General Manager at SAP Customer Experience

As the Executive General Manager, Scott Treller leads the SAP Customer Experience team in Australia and New Zealand, and is focussed on helping organisations grow their business and deliver exceptional customer experiences.

Treller has more than 25 years of experience driving sales growth in the IT industry and has spent the last decade helping companies with their CX transformation. Prior to joining SAP in 2012, Treller worked at Aconex, one of Australia’s pioneering cloud companies.

Ross Bark, Director – Digital at Enterprise Wide

Ross Bark is an experienced digital specialist, with a focus on defining, driving and delivering digital transformation and customer experience improvement solutions. Over the last 15 years Bark has supported numerous companies and brands to deliver faster time to value, and increased conversion and revenue.

Bark is also an accomplished cyber safety educator, with a focus on behaviour and process improvement.

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